SoberHood's founder, Jason Howell, wandered off a South Texas Cattle Ranch, received a Masters in Business Administration from Texas A&M University, and eventually, settled in Austin, Texas. After working in Fortune 100 Sales and Marketing, Jason followed his entrepreneurial spirit into a variety of fields: health and wellness, Web technology and development, marketing and finance, and film/video.

Over the years, Jason saw loved ones struggle with addiction; watching even some died. A series of events lead Jason to ask, "As someone who is NOT an addiction professional, what can I do to help the Recovery Community?" The answer was to partner with addiction experts offering his business development and web marketing skill sets. Literally within days of making that declaration, people and opportunities presented themselves. Jason continues networking, identifying opportunities and creating solutions for the Recovery Community: addicts, their loved ones, and the professionals that care for them.